Types of content editing

Types of content editing

SEO Editing and Copy Writing
Writing for the web involves both writing concise and engaging copy and making sure the copy uses words and phrases that will generate traffic for your site via the popular search engines. 

We develop the content you need to achieve your online marketing goals and get natural search engine results. Our approach involves pairing down your content to the absolute minimum and blending this with words and phrases that our research has shown people use when searching for your products and services

 

Substantive/Structutal Editing
Your ideas are great and the words are flowing. You have the big picture idea for what you want to say and how you're going to say it. Now is the perfect time to let us help you.

Don't be scared away by "substantive," which is not connected to substantial. Substantive editing is the "big picture" editing—the substance editing. We look at your content, your ideas and organization and help you arrange your work in the most effective order.

For any large project, this step is vital. We'll work with your ideas and goals or correspond with your author and help your project communicate the way you intend it to.

 

Stylistic Editing
You have the base words, but a little something else is needed. We'll go through your document to ensure the language is right for the medium, the message and the audience. This includes examining your word choice, eliminating jargon, working with tables and corresponding with the document's author. We'll work with your project to ensure the words flow seamlessly from the page to your reader.

 

Rewriting
You've done the research and may even have most or all of your document or manuscript written. We can take your existing works and research and create a new document tailored to a new audience or new medium.

 
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